Hello Loves! Today I'm going to talk about two kissing lip balms from a brand called CiUM! CiUM is Asia's First Kissing Lip Balm founded and developed by Shaun Quah, an airline pilot based in Malaysia. He developed these unique lip balms inspired by his long distance relationship with his girlfriend who is also a pilot, but based in Manila. Shaun had to travel back and forth to meet his girlfriend. Due to dry air travel, he suffered from cracked lips and therefore he must use lip balm to help alleviate his cracked lips. However, he noticed that most of the lip balms he used were either too oily or too bland and usually have no good aftertaste. Hence, he decided to try and develop kissing lip balms with different unique flavours!